Published by Cel Manero from Global One Media, Inc.
As expected, Snoop Dogg’s claim to quit smoking marijuana wasn’t a genuine decision. Instead, it served as a well-crafted and successful marketing ploy for a new product.
Last week, the 52-year-old rapper took to social media to declare, “I’m giving up smoke,” sharing the statement on Instagram. Accompanying the post was a more detailed message: “After much consideration & conversation with my family, I’ve decided to give up smoke. Please respect my privacy at this time.”
Given Snoop Dogg’s extensive history of promoting his affinity for cannabis, coupled with his substantial investments in the industry, the announcement appeared more like a jest than a serious commitment. Many of his followers remained skeptical, anticipating that the rapper would eventually clarify his statements.
As it turns out, those skeptics were correct.
On Monday, Snoop Dogg, also known as Calvin Cordozar Broadus Jr., revealed his collaboration with Solo Stove, a brand specializing in smokeless fire pits.
Expressing his enthusiasm in a press release, the recording artist stated, “I love a good fire outside, but the smoke was too much. Solo Stove fixed fire and took out the smoke. They changed the game, and now I’m excited to spread the love and stay warm with my friends and family.”
In an official capacity, Snoop has become the brand’s “smokesman,” as reported by Yahoo. He further shared news of his endorsement on Instagram.
“I’m bidding farewell to smoke. Going smokeless with [Solo Stove],” he stated in the caption.
In the accompanying video, he declared, “I’m giving up smoke. I know what you’re thinking. Snoop! Smoke is kind of your whole thing! But I’m done with it. Done with the coughing and my clothes smelling all sticky icky. I’m going smokeless.”
Gesturing towards the Solo Stove burning in front of him, he added, “They took the smoke out of it. Clever.”
Although the majority of Snoop’s followers were not deceived by his announcement last week and suspected there was more to the story, the rapper did acknowledge reducing his marijuana consumption after becoming a grandfather.
“Being a grandfather has brought about several changes in me,” he shared with The Daily Mail in March.
“The main way is being concerned with how I live, how I move, the kind of people I’m associated with, because I want to see my grandkids grow old.”
Snoop continued, “The only way I can do that is to take precautionary steps as far as how I move, who I hang out with, where I go out, my intake, what am I intaking? Am I doing extra-curricular or am I just doing what I’m supposed to be doing?”