Published by Cel Manero from Global One Media, Inc.
Grammy CEO Harvey Mason Jr. issued a clarification on Thursday to a statement he made to The New York Times about whether a viral AI-generated song, made to sound like Drake and The Weeknd, was “absolutely eligible” for an award.
The Grammy Awards, Recording Academy chief initially was asked by the NYT if the song “Heart on My Sleeve,” which was created by an anonymous artist known as Ghostwriter, would be up for consideration in next year’s competition after the artist’s team said they had submitted the song in two categories for the 2024 awards, best rap song and song of the year, according to The Hollywood Reporter.
In response to The New York Times, Mason stated, “Regarding the creative aspect, it is unquestionably eligible since it was composed by a human.”
Following this statement, there was a strong negative reaction, prompting the CEO to take to social media in order to provide further clarification regarding his earlier remarks.
In a video statement, Mason addressed the situation, saying, “I apologize, but I need to clarify some of the inaccurate and misleading information that has been circulating. The AI-generated version of ‘Heart on My Sleeve,’ which mimics the voices of Drake and The Weeknd, is not eligible for Grammy consideration.”
He went on to emphasize this point, stating, “Let me be abundantly clear: despite being created by a human, the vocals were not legally acquired, they were not approved by the respective label or artists, and the song is not available for commercial purchase. As a result, it does not meet the eligibility criteria for Grammy consideration.”
Mason added, “I want to emphasize how seriously we take this AI-related matter. It’s a complex and rapidly evolving landscape. I’m certain that further adaptations and adjustments will be necessary as technology advances. However, I want to make it absolutely clear: the Academy’s mission is to support, champion, safeguard, and represent human artists and creators, without exception.”
Back in July, Mason Jr. conveyed to Variety that the Recording Academy had a firm stance on the matter, stating, “We will not be granting nominations or awards to an AI computer or someone who simply prompts AI.”
He further elaborated, saying, “The distinction we are making is clear: it’s an award that celebrates human creativity and excellence, emphasizing the essential role of humans in the creative process.”
