Published by Cel Manero from Global One Media Inc.
Justin Baldoni’s legal team has pushed back on the claims, arguing that the projected damages are exaggerated and that Blake Lively is not entitled to personally claim losses tied to business revenue.
Blake Lively has alleged that being portrayed as a “bully” and “mean girl” across media coverage and social platforms caused significant damage to her career, claiming losses close to $300 million.
In newly obtained court documents, Lively argued that Justin Baldoni’s production company and his public relations team retaliated against her after she raised accusations of inappropriate behavior involving the actor.
The Gossip Girl star said she suffered major financial setbacks as a result of what she describes as their actions. According to her experts, total damages range from about $34.3 million to $87.8 million, largely due to lost work opportunities projected between August 2024 and August 2029. These include potential roles in both major studio films and smaller independent projects, as well as missed income from television appearances, endorsements, speaking engagements, and public events.
She also claimed additional losses of roughly $39.6 million to $143.5 million connected to her business ventures, including a beauty and beverage brand. On top of that, Lively is seeking around $40 million for reputational harm, saying the negative labels tied to her name led to widespread media exposure—reportedly over 176 million impressions initially, followed by another 116 million as the case continued to circulate online and in news coverage.
Her legal filing also includes a claim for between $250,000 and $400,000 for emotional distress, humiliation, and related suffering.
Baldoni’s legal representatives dispute the figures, calling them excessive and unsupported. They argue that even if her companies experienced losses, Lively herself cannot personally recover those business-related damages.
Baldoni and his company are asking the court to find no liability and dismiss the case entirely.
A federal judge recently allowed parts of Lively’s retaliation claims to proceed, suggesting possible coordinated efforts to influence public perception, but dismissed several other claims, including those related to sexual harassment and defamation. This narrowed the case to focus mainly on retaliation and breach of contract allegations.
The dispute stems from the production of the film It Ends With Us, adapted from the novel by It Ends With Us, and has developed into a broader legal conflict following Lively’s 2024 lawsuit filed in California and later escalated in federal court.
